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– Nelson Mandela

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BRANDING, SEGMENTATION, AND THE PRODUCT LIFE CYCLE

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Q please share an example of the product strategy of a business of your choice - you can use a company that you have worked for - or your own business - a small business - a global business - it can be B2B, B2C, or a C2C business - tell us how they do it!

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The chosen example is Walmart, a famous retail chain in the United States. The product strategy of Walmart is suitable as the company has followed the price positioning strategy through the help of customer-friendly price. Walmart focuses on selling bulk products. the strategy is to sell more products at a certain price, so that it looks affordable from the point of view of the customers